Evaluation, Question Three - Audience Feedback

The feedback we decided to act upon was the idea of the shots not being quick enough for the genre of music we decided to go for. As a result of this, we decided to review the section before the chorus, where the song builds in tempo - I feel it was the right decision to shorten the shots so that it fit the beat. In the final product, this is effective as it follows the Bordwell and Thompson editing theory (a convention of all music videos) but also fits in with the harsh, aggressive nature of our music genre.