Evaluation, Question One - Conventions, Bordwell & Thompson

One of the ways in which my main product follows conventions of music videos is by following one of Bordwell and Thompson’s editing theories – Rhythmic theories. This determines the duration of each shot, and has more of a link and impact with the music if the shots are edited as such so they change on the beat. I feel that there many example of when we have used this editing theory to a successful effect, for example, the point towards the middle of the song, before a chorus where the song builds with a strong bass drum beat. This accentuates the tempo of the song and also gives across the fast paced nature of the song as well as the fast aggressive nature of the genre.