Evaluation, Question One - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Music videos are created mainly as a promotional tool to advertise new songs from artists ranging from different genres, bands and demographics. They appeal to everyone in different ways through means of different cinematography techniques, differing effects and differing editing techniques. Music videos appeal to all – they are usually the first airing of songs and albums for new and upcoming artists. I feel my music video is successful in advertising a new artist. It follows conventions such as cutting on the beat, close ups of the artists and a slight narrative within the video.