Evaluation, Question One - Conventions, Godwin's Theories

We also used another media theory to help create a professional, effective music video. This was Andrew Godwin’s theory of amplification of the lyrics, meaning we were able to give the lyrics present in the video a new meaning. Whilst analysing the lyrics, we felt the lyric “inject me with bacteria” could be considered as almost a drug induced line. This analysis of the lyrics gave us the main theme of our music video, slightly controversial though fitting in with our gathered, “amplified” meaning of the lyrics.