Evaluation, Question One - Conventions, Live Performance

Particularly within our genre, an emphasis on live performance is important. To include this convention of the music video within our final product, we decided to film a performance segment of the video. This was done using equipment from our school’s music department along with a performance space including various lighting opportunities. In the final product, I feel that the band segments were a big success – we were able to synch the performance of the lead vocalist well with the original track along with getting tempos right with the drummer. This gave the product a professional look, but also emphasised the idea of music videos promoting a band or artist.