Godwin came up with theories to do with lyrics in a song and how they can be shown on tape. There are three main theories:
Illustration: The visual narrative tells the story of the lyrics in the literal meaning/in a literal way.
Amplification: The visual narrative does not contradict the lyrics, but creates new levels of meaning (in a metaphorical way). In amplification, the theme of the lyrics is present in the visuals.
Disjuncture: The visual narrative goes against or does not match the lyrics in the song.
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