There are four methods of editing that can make a Music Video interesting to the audience, or any other type of video in fact.
GRAPHIC:
Draws upon Mise en Scene and Cinematography
Graphic Match - Linking shots by graphic similarities,
Graphic Continuity - Centre of interest constant throughout the cuts,
Graphic Discontinuity - juxtaposition of centre of interest.
RHYTHMIC:
Considers the duration of each shot (long or short?)
SPATIAL:
Is to do with the Mise en Scene and how it is established - how is it placed within the frame?
TEMPORAL:
To do with time - is it like a film? Is it chronological?
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